When X makes it an ex-brand: Can a company retain rights in an old trademark after rebranding?

This past weekend Elon Musk announced plans to rebrand Twitter as X. This strategic shift from one of the most recognized names and logos in the social media realm is stirring discussion throughout the industry. This notable transformation raises a broader question: Can a company still have rights in its trademarks after rebranding? What might [...]

By |2023-07-24T10:51:45-05:00July 24th, 2023|Branding, Trademarks|Comments Off on When X makes it an ex-brand: Can a company retain rights in an old trademark after rebranding?

How do you sort out who owns a social media account used to promote a business?

Imagine this scenario – a well-known founder of a company sets up social media accounts that promote the company’s products. The accounts also occasionally display personal content (e.g., public happy birthday messages the founder sends to his spouse). The company fires the founder and then claims it owns of the accounts. If the founder says [...]

By |2023-06-19T10:32:22-05:00June 19th, 2023|Branding, Contracts, Right of Publicity|Comments Off on How do you sort out who owns a social media account used to promote a business?

NFL team’s current legal snag underscores the importance of trademark clearance

The rollout of the Washington Commanders' brand recently hit a snag when the United States Patent and Trademark Office (USPTO) denied a number of the team's applications to register the trademarks COMMANDERS and WASHINGTON COMMANDERS. As you can see from this recent NBC Sports piece, there are other trademark owners who can claim rights in [...]

By |2023-05-25T12:41:13-05:00May 25th, 2023|Branding, Infringement, Trademarks|Comments Off on NFL team’s current legal snag underscores the importance of trademark clearance

Five legal issues around using AI in a branding strategy

The ability of AI to gather, analyze, and interpret large sets of data can lead to invaluable insights and efficiencies. But as businesses increasingly rely on AI to develop and execute branding strategies, they must be aware of the potential legal issues that can arise. Here are five issues to consider: Data Protection and Privacy [...]

By |2023-05-24T08:23:42-05:00April 24th, 2023|Artificial Intelligence, Branding|Comments Off on Five legal issues around using AI in a branding strategy

The power of publicity and trademark use provisions in legal agreements

In today's brand-conscious marketplace, legal agreements between businesses often contain clauses allowing for publicity of the agreement itself and use of each other's trademarks. This practice of mutual brand promotion can lend credibility to the involved parties and also serve as a powerful marketing strategy. Understanding Publicity and Trademark Use Provisions Publicity provisions in a [...]

By |2023-05-18T13:32:41-05:00March 18th, 2023|Branding, Trademarks|Comments Off on The power of publicity and trademark use provisions in legal agreements
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