Lisa A. Iverson2018-05-11T20:07:50+00:00


Lisa’s practice focuses on all aspects of trademark, copyright, unfair competition, and domain name law, including counseling clients regarding the selection, adoption, use, protection and registration of trademarks, as well as the registration of domain names and copyrights.  Lisa’s practice includes both domestic and international clients and matters.   Lisa also has litigation experience, including proceedings involving trademark, copyright, and domain name disputes before U.S. Federal Courts, the U.S. Patent and Trademark Office, and the World Intellectual Property Organization.  Lisa’s clients range from multi-billion dollar companies to small startup companies, all in a variety of industries.  Prior to joining Neal & McDevitt in June 2001, Lisa worked at one of the world’s largest law firms.

Lisa is involved with numerous Intellectual Property organizations, including the International Trademark Association (“INTA”) and the Richard Linn American Inn of Court.  She recently served as president of the Chicago Intellectual Property Alliance.  Lisa also teaches and is an Adjunct Professor at Northwestern University Pritzker School of Law and Roosevelt University, and is a frequent speaker on Intellectual Property topics.  Lisa has published numerous articles in the INTA Bulletin and she served as the Chair of the INTA Bulletin Committee, Law & Practice: US & Canada Subcommittee.

Lisa lives near Wrigley Field and is actively  involved with numerous community activities and neighborhood groups. She is also on the board of Lulu’s Locker Rescue and participates actively with numerous rescue groups and the city’s animal shelter, Chicago Animal Care and Control.  In her spare time, Lisa tries to see as many Bruce Springsteen concerts as possible.

Professional Accomplishments

  • Named to the Leading Lawyers NetworkSM in 2011- 2018 for Intellectual Property Law.

Admitted to practice

  • Illinois (1988); U.S. Court of Appeals, 7th Cir. (2010); U.S. District Court for the Northern District of Illinois (1988)
  • Federal Trial Bar (1988); Supreme Court of the State of Wisconsin (1988); State of Illinois Supreme Court (1988)


  • LL.M. (Intellectual Property), 1998, with honors, The John Marshall Law School
  • J.D.,1988, cum laude, University of Wisconsin Law School, Madison, Wisconsin
    • American Jurisprudence Award in Trial Advocacy
    • Member of Phi Delta Phi – Honorary Legal Fraternity
  • B.A., 1985, University of Wisconsin, Madison, Wisconsin


 Recent Lectures

  • Intellectual Property Conference – Dallas, Texas; Fame Has Its Privileges: The Protection & Enforcement of Famous Trademarks (November 2016)
  • Chicago Inventors Association 2016 Conference; Inventors Meet Innovation; Panelist (October 2016)
  • The John Marshall Law School, 60th Annual Intellectual Property Law Conference; Let’s Get Literal – False Advertising Under the Lanham Act (February 2016)
  • Chicago Bar Association, Commercial Litigation Committee Monthly Meeting; Intellectual Property Litigation (October 2015)
  • National Business Institute, Brewery and Distillery Law in Illinois Seminar; Intellectual Property & Advertising Law (May 2015)
  • International Trademark Association Annual Meeting; Speak Your Mind: Public Speaking Gets Personal (May 2015)
  • Chicago Bar Association, Young Lawyers Monthly Meeting; Trademark Bullying, A Survey of Recent Cases (September 2014)
  • Chicago Bar Association; YLS IP Committee; IP Protection for the Wine Industry (March 2014)
  • International Trademark Association Annual Meeting; Media: Sidestepping Problems and Pitfalls; Panel Moderator (May 2013)
  • Roosevelt University; MCLE Seminars for Attorneys; Intellectual Property; A Review of the Basics and a Look at the Latest Hot Topics (June 2010)
  • International Trademark Association Annual Meeting; Enforcement Strategy for Mark Owners Against Domain Name Registrants: Best Practices for Utilizing the UDRP and Other Remedies; Table Topic Moderator (May 2010)
  • Guest lecturer at Northwestern University School of Law
  • Guest lecturer at the Center for Intellectual Property Law and Information Technology at DePaul University College of Law School

Professional membership

  • Illinois State Bar Association
  • Intellectual Property Law Association of Chicago
  • The Copyright Law Society
  • Supreme Court Historical Society
  • The Wine Institute
  • Family Winemakers of California
  • Women’s Bar Foundation Board
  • The Richard Linn American Inn of Court
  • Museum of Contemporary Arts Corporate Partner Council Committee
  • Southport Neighborhood Association and Lakeview Citizen Council

Professional Activities

International Trademark Association (INTA):

  • Public Resources/Enforcement Committee, 2014 – Present
  • INTA Bulletin Committee, Law & Practice: US & Canada – 2010 – 2014; Chair 2012 – 2014
  • Internet Committee, 2008 – 2010
  • Anti-Counterfeiting & Enforcement Committee, 2006 – 2008

Chicago Intellectual Property Alliance (CIPA):

  • President (Present)
  • President-Elect (2012 – 2014)

Northwestern University School of Law

  • Adjunct Professor (Present)

Representative cases

  • Jak’d Canada, Inc. v. Jack’d Bodybuilding, Inc., (TTAB) (Cancellation) (Registrant’s Counsel)
  • Remax, LLC v. Daniel Macahon et al. (ND Illinois) (Plaintiff’s Counsel)
  • Bettcher Industries, Inc. v. Suhner Turbo Trim, LLC et al. (ND Illinois) (Defendant’s Counsel)
  • Auntie Anne’s, Inc. v. Aldhaheri Business Development (UDRP-WIPO) (Domain name dispute) (Complainant’s Counsel)
  • Coria Laboratories, Ltd. v. Inova Brands, Inc., (TTAB) (Trademark Opposition) (Applicant’s Counsel)
  • Fine Estates From Spain, Inc. v. Mare Magnum SRL, (TTAB) (Trademark Opposition) (Applicant’s Counsel)
  • Gruber Systems, Inc. v. Honeywell International, Inc., (TTAB) (Trademark Opposition) (Defendant’s Counsel)
  • Hardee’s Food Systems, Inc. v. Domains by Proxy, Inc. (UDRP-WIPO) (Domain name dispute) (Complainants’ Counsel)
  • HealthCalc.Net, Inc. v. Healthcare Quality Insights, Inc., (TTAB) (Trademark Cancellation) (Defendant’s Counsel)
  • Kittrich Corp. et al v. Wells Lamont Corp. et al, (WD Washington) (Patent Infringement) (Defendant’s Counsel)
  • Logan Graphics Products, Inc. v. Textus USA, Inc., et al., (ND Illinois) (Trade Dress Infringement, False Advertising, Deceptive Trade Practices) (Defendants’ Counsel)
  • Microsoft Corporation v. Regenesis Inc., (ND Illinois) (Trademark and Copyright Infringement) (Plaintiff’s Counsel)
  • Masland Carpets, LLC v. Shaw Industries Group, Inc. and Shaw Industries, Inc., (ND Georgia) (copyright infringement) (Defendants’ Counsel)
  • Reliance Relocation Services, Inc. v. The Hessel Group, (TTAB) (Trademark Opposition) (Plaintiff’s Counsel)
  • Reliance Relocation Services, Inc. v. Michael Logan, (TTAB) (Trademark Opposition) (Plaintiff’s Counsel)
  • Reliance Relocation Services, Inc. v. Nexus Relocation Group, (TTAB) (Trademark Cancellation) (Plaintiff’s Counsel)
  • Reliance Relocation Service, Inc. v. Relocation Resource International Inc., (TTAB) (Trademark Opposition) (Plaintiff’s Counsel)
  • Jerome A. Rich v. Jim Rich (UDRP-WIPO) (Domain name dispute) (Complainant’s Counsel)
  • Shaw Industries Group, Inc. and Columbia Insurance Company v. Floor-Tech Floor Coverings,(UDRP-WIPO) (Domain name dispute) (Complainants’ Counsel)
  • Shaw Industries Group, Inc. and Columbia Insurance Company v. Floor One, (UDRP-WIPO) (Domain name dispute) (Complainants’ Counsel)
  • Shaw Industries Group, Inc. and Columbia Insurance Company v. Arcadia Publishing Inc., (UDRP-WIPO) (Domain name dispute) (Complainants’ Counsel)
  • Shaw Industries Group, Inc. and Columbia Insurance Company v. Marathon Triad, (UDRP-WIPO) (Domain name dispute) (Complainants’ Counsel)
  • Silk Water Solutions v. Dassa Holdings, (TTAB) (Cancellation) (Respondent’s Counsel)
  • Tassos Enterprises, Inc. v. Toss Brands, LLC, (NDIL) (Trademark Infringement) (Defendant’s Counsel)
  • Trans Union LLC v. Credit Research Inc. and Credit Bureau of Carmel and Pebble Beach, (ND Illinois) (Trademark Infringement) (Plaintiff’s Counsel)
  • Zenith Electronics Corporation v. Zayante, Inc., (TTAB) (Trademark Opposition) (Plaintiff’s Counsel)
  • Zenith Electronics Corporation v. Zigbee Alliance, (TTAB) (Trademark Opposition) (Plaintiff’s Counsel)
  • Zenith Electronics Corporation v. Zurich American Insurance Company, (TTAB) (Trademark Opposition) (Plaintiff’s Counsel)
  • Zimnicki v. Neo-Neon Int’l Ltd., et al., (NDIL) (Copyright Infringement) (Defendants’ Counsel)


  • UNITED STATES: Trademark Applicant Runs Into False Association Claim (January 2016) verifier, INTA Bulletin
  • UNITED STATES: CAFC Flattens Previous TTAB PRETZEL CRISPS Decision (July 2015) author, INTA Bulletin
  • UNITED STATES: Monster Truck Design Found to Be Distinctive (May 2015) verifier, INTA Bulletin
  • NEWBRIDGE is Not Primarily Geographically Descriptive (March 2015) verifier, INTA Bulletin
  • UNITED STATES: TTAB Affirms Refusal for Cloud TV (October 2014) verifier, INTA Bulletin
  • In a Split-Decision, the TTAB Affirms Cancellation of REDSKINS Trademark (August 2014) verifier, INTA Bulletin
  • Famous CHANEL Mark diluted by CHANEL for Real Estate Services (August 2014) verifier, INTA Bulletin
  • Advertising Alone Does Not Constitute Use of Service Mark (March 2014) verifier, INTA Bulletin
  • New Technology Mediums Drive USPTO Reconsideration of Goods/Services ID Amendments(November 2013) verifier, INTA Bulletin
  • USPTO to Reconsider Policy on Examining gLTDs (October 2013) verifier, INTA Bulletin
  • Court Findings Do Not Have Preclusive Effect on TTAB Proceedings (August 2013) verifier, INTA Bulletin
  • TTAB: Intranet Use is Not Use in Commerce (July 2013) verifier, INTA Bulletin
  • TTAB Discovers Strategic Decision Not to Conduct Discovery (January 2013) verifier, INTA Bulletin
  • BLACKBERRY Cracks Back in Successful Dilution Claim (June 2012) verifier, INTA Bulletin
  • TTAB Does Not Switch Positions on Transposition of Terms (April 2012) verifier, INTA Bulletin
  • MUSIC Application Hits Sour Note at TTAB (February 2012) verifier, INTA Bulletin
  • Although Foreign Equivalent, French Mark For Wine Wins (December 2011), author INTA Bulletin
  • Cigar Importer’s Lack-of-Standing Argument Goes Up in Smoke (November 2011) verifier, INTA Bulletin
  • Court Flushes Trademark Claim for Functional Bathroom Tissue Design (October 2011) verifier, INTA Bulletin
  • Fraternity’s Mark Does Not Violate Red Cross Statute (October 2011) verifier, INTA Bulletin
  • Fraternity’s Trademark Does Not Violate Red Cross Statute (October 2011), author INTA Bulletin
  • Bother!  Disney’s Rights in WINNIE THE POOH Marks Challenged (August 2011) verifier, INTA Bulletin
  • Bank Couldn’t Bank on Reversal at Federal Circuit (July 2011) verifier, INTA Bulletin
  • TTAB Snuffs Out KUBA KUBA for Cigars (June 2011) verifier, INTA Bulletin
  • Striker Prevails in Battle Over ATL’s BADDEST CHICKS (May 2011), author INTA Bulletin
  • TTAB Says COACH Marks Produce “Different Commercial Impression” (March 2011), author INTA Bulletin
  • TTAB Puts OBAMA BAHAMA PAJAMAS to Bed (February 2011), author INTA Bulletin
  • Chippendales’ Cuffs & Collar Not Inherently Distinctive (February 2011), author INTA Bulletin
  • TTAB Gives Thumbs Up to Trek’s THUMBDRIVE Mark (February 2011) verifier, INTA Bulletin
  • Petitioner’s Fraud Claims Not Proven “To The Hilt” (January 2011), author INTA Bulletin
  • Meanwhile, Back in the Dollhouse, the BRATZ Saga Continues (November 2010), author INTA Bulletin
  • U.S. Companies Win $78 Million Verdict Against Chinese Cybersquatters (November 2010) verifier, INTA Bulletin
  • Subpar Examination Practice Frustrates TTAB (September 2010) verifier, INTA Bulletin
  • Bose Leads TTAB To Vacate Prior Finding of Fraud on USPTO (September 2010), author INTA Bulletin
  • CRASH DUMMIES Marks Ruled Not Abandoned (August 2010) verifier, INTA Bulletin
  • Under TDRA, Famous VICTORIA’S SECRET Mark is Tarnished By VICTOR’S LITTLE SECRET (July 2010), author INTA Bulletin
  • TTAB Rejects Applicant’s Menu of Arguments for Restaurant Mark (May 2010), author INTA Bulletin
  • No Whining Over Failure to Properly Plead Fraud in Wine Case (May 2010), author INTA Bulletin
  • Court Denies Injunction for Marriage Mark Parody (May 2010) verifier, INTA Bulletin
  • TTAB Affirms Refusal of Registration of Prior-Registered Mark (April 2010) verifier, INTA Bulletin
  • TTAB Unseats PEACH BUNS Owner’s Opposition to PEACH CLAIRE Mark (April 2010), author INTA Bulletin
  • Magistrate Recommends $4 Million Statutory Damages in Trademark Counterfeiting Case (March 2010) verifier, INTA Bulletin
  • ICANN Announces (Almost) Paperless UDRP Procedures (February 2010) verifier, INTA Bulletin
  • Opposer’s Fraud Allegation Loses Energy at the TTAB (December 2009) verifier, INTA Bulletin
  • Eleventh Circuit Finds ACPA Statutory Damages Not Duplicative of Compensatory Damages for Service Mark Infringement (October 2009) verifier, INTA Bulletin
  • Welcome to the Dollhouse – Barbie v. Bratz – The Saga Continues (July 2009), author INTA Bulletin
  • Welcome to the Dollhouse – Barbie v. Bratz (March 2009), author INTA Bulletin
  • Holy Fraud Batmen! (February 2009), author INTA Bulletin
  • USPTO Issues Final Rule Regarding Miscellaneous Changes to Trademark Rules of Practice (February 2009) verifier, INTA Bulletin
  • TTAB Cancels Mark for False Statement of Use in Section 8 Declaration (November 2008) verifier, INTA Bulletin
  • TTAB Dismisses Opposition for Lack of Service (April 2008) verifier, INTA Bulletin
  • Fourth Circuit Rules on Subpoena Powers in TTAB Proceedings (February 2008) verifier, INTA Bulletin
  • First Amendment Trumps Right of Publicity in Fantasy Baseball League Case (December 2007) verifier, INTA Bulletin
  • Changes to National Arbitration Forum UDRP Supplemental Rules (November 2007), author, INTA Bulletin
  • Website Printouts Acceptable As Trademark Specimens (August 2007), author, INTA Bulletin.
  • Relocation Of Office Not Excusable Neglect For Lack Of Testimony Under Rule 2.132 (a) (August 2007), author, INTA Bulletin.
  • Internet Service Provider Immunity For State Law Claims Under The Communication Decency Act (July 2007), author, INTA Bulletin.
  • Trademark Infringement, Functionality and Patents (October 2006), author INTA Bulletin.
  • Concurrent Use Registration for COPY CLUB (October 2006) verifier, INTA Bulletin
  • District Court Says Keywords Are Use in Commerce Under “Plain Meaning of the Lanham Act” (June 2006), author, INTA Bulletin.
  • PTO Strives to Improve Its International Registration Notice Procedure (March 2006), author, INTA Bulletin.
  • Plaintiff in Trademark Infringement Suit has Registrations Cancelled Based on Functionality(November 2006), author, INTA Bulletin
  • Understanding Basic Copyright Law, Copyright Litigation and Strategies (May 2002), co-author.
  • Selecting and Effectively Using an Expert Witness, Illinois Institute for Continuing Legal Education article, supplement to the Business and Commercial Litigation Handbook, (1990), co-author.
  • Current Problems in Federal Civil Procedure: Jurisdiction/Service of Process/Forum Non Conveniens, PLI’s Current Problems in Federal Civil Practice, (1988), co-author and research assistant.

Lisa A. Iverson


T: 847.881.2453
F: 847.441.0911
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